The GTM Tool Stack Your Team Needs

Clay

From $134/month

75+ enrichment tools, AI agents, and everything you need to find any data point.

The question you should ask about Clay is: what data can't it find? Clay can find essentially any publicly available data point about a person or company. It's the basis for nearly all lead enrichment projects I run.

LeadMagic

From $25/month

Transform your prospecting data into customers with insights not found anywhere else.

LeadMagic is a low-cost, credit-based enrichment tool that gets into the nitty-gritty. Their founder Jesse Oulette is incredible at digging for the newest and most effective data points for outbound copy and intent.

Commonroom

From $625/month

The most comprehensive set of signals available anywhere—out of the box.

Commonroom is an intent signal aggregator that creates maps of prospects' activity across all your channels. Connect LinkedIn, Twitter, Slack and more to create intent mapping that provides invaluable data to your GTM motion.

Trigify

From $90/month

Find the right lead at the perfect time. Leverage sales triggers to engage ideal prospects.

Trigify allows you to automate actions when an intent signal occurs. Select signals like job changes or fundraising and send that info to Clay for automated outbound campaigns. Perfect for optimizing speed to outreach.

RB2B

From $99/month

Find who's visiting your website and leverage the data for smarter GTM decisions.

RB2B de-anonymizes website visitors on the personal level—you can literally see who visits your site. If you're U.S. based with meaningful web traffic, this is a no-brainer. Combine it with Clay for automated site visitor campaigns.

Smartlead

From $39/month

Create robust outbound templates and send effective email campaigns at scale.

Smartlead is one of two email sequencing tools worth considering. Connect unlimited email accounts, run high-scale campaigns, use their robust unibox, and leverage their API for automations and reporting dashboards.

Instantly

From $49/month

Create sender accounts, set up email campaigns and more, all in one platform.

If you're starting your first automated outbound campaign, Instantly is your tool. Easy-to-use interface with all-in-one features like buying inboxes and warming them up. Everything you need with none of the technical headache.

LaGrowthMachine

From $50/month

Run campaigns with email, LinkedIn, Twitter, and more, all at once.

La Growth Machine is a true multi-channel tool that doesn't take shortcuts. Email, LinkedIn, and Twitter functionality with constant new features. Their LinkedIn voice notes feature has been very effective in my campaigns.

Lemlist

From $99/month

Create custom messaging flows tailored perfectly to your ICP.

Lemlist has a TON of features, and their multi-channel functionality remains some of the best on the market. Supports email, phone, and LinkedIn with advanced conditions and super robust custom flows.

Twain

From $45/month

Train AI to write copy and messages tailored specifically for your target audience.

If you're going to use AI for copy, Twain is easily the best on the market. Ridiculously cheap, generates copy following industry best practices, and writes better than 80% of outbound people I've seen.

Anthropic Claude

Free tier available

Build reliable, interpretable AI systems for your workflows.

Anthropic isn't made specifically for email copywriting, but it writes far better copy (when prompted correctly) than other models. If you're building your own AI copywriter to emulate manual work, start here.

HeyReach

From $79/month

Automate unlimited LinkedIn senders, reach 1000+ leads weekly, manage replies in 1 inbox.

The HeyReach team claims not a single person has gotten their LinkedIn account banned when using the tool and following best practices. That alone earns the #1 spot—everyone running LinkedIn automations knows how terrible bans can be.

Lemlist

From $99/month

Close more deals by engaging leads across multiple channels on autopilot.

Lemlist's LinkedIn automation features are not to be ignored. Send LinkedIn reactions, requests, follows, comments, and custom voice messages. Create a flow that does it all very easily.

Sendspark

From $79/month

Create single videos or campaigns for thousands—Sendspark helps you create and connect.

Sendspark creates engaging, personalized videos you can send at scale using tools like Clay. Their "dynamic" templates show the prospect's website in the background, and they can clone your voice to say the prospect's name.

DynaPictures

From $99/month

Generate dynamic images. Connect your data source to auto-generate ad-hoc images.

DynaPics is the easiest and most effective way to send personalized images at scale. Create a template, use their API to send images and text, and create thousands of custom images. Great way to stand out from competition.

Clay

From $134/month

75+ enrichment tools, AI agents, and everything you need to find any data point.

Clay's lead sourcing is next-to-none. Import your entire TAM into an actionable spreadsheet without spending on export credits. Import from LinkedIn, Google Maps, HubSpot, Salesforce, Ocean.io and more.

Ocean.io

From $59/month

A smarter prospecting platform that brings more quality leads for faster revenue growth.

Ocean.io has easily the best company lookalikes function in the GTM space. They've scraped 300M websites, keyword indexed them all, and used AI to find lookalikes. An incredible B2B lead source that's still deeply slept on.

Apollo

From $49/month

Use Apollo to find your ideal prospects & turn your process into a revenue machine.

Apollo is a mainstay in the space that keeps up with new players. Their database is solid for most B2B sectors, and exports contain so many data points it's worth filtering for what you want. Great for lead sourcing.

PhantomBuster

From $56/month

Automate your data collection and outreach with 100+ ready-made automations.

PhantomBuster has robust scrapers ("phantoms") difficult to find elsewhere. LinkedIn engagement scrapers, event attendees, Instagram followers, and more. If your conventional tool can't get it, check PhantomBuster.

Apify

From $49/month

Crawls websites using Chrome browser and extracts data from pages using JavaScript.

Apify has hundreds of incredible scraping scripts for lists that would otherwise take hours of manual work. Users can create their own scrapers too. Connect to Clay for leads live-streaming into campaigns that never need refilling.

Zapier

From $73/month

Automate your work across 7000+ app integrations, so you can focus on what matters.

Zapier earns top spot due to ease of use. While pricier, it takes very little time to put automations together. If you're willing to shoulder the increased cost, it saves time so you can get back to the fun stuff.

Make

From $9/month

Save time and developer resources. Integrate 1000s of apps in a no-code visual platform.

Make is a great middle ground—significantly less expensive than Zapier and way easier to use than N8N. Many automation experts I've hired use it as their tool of choice for creating workflow automations.

N8N

From $20/month

Secure and AI-native workflow automation tool for technical people.

If you're willing to learn it, N8N is by far the cheapest automation tool. It's nearly free other than hosting costs, and you can automate pretty much anything. I use it for nearly all my automation—great for technical training and super flexible.