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47 five-star reviews on Trustpilot

The best appointment setter in cold email.

It classifies every inbound reply, responds in your team's voice, follows up forever, and books meetings straight to your calendar. Currently running for dozens of outbound teams handling 63,000+ replies a month.

Certifications: Certifications: Instantly, SmartLead, Clay
Trusted by outbound teams at
Why your inbox is leaking money

Your appointment setting is costing you meetings. You just can't see where.

If you're not replying to prospects, in a competent way, within minutes of their reply, you're losing them to whoever responds faster.

Three things kill more booked meetings than anything else in outbound:

You reply too slow

Positive replies have a window of minutes. Most teams take hours — and lose the prospect to whoever looks more competent first.

Where your team lands:

0–5 min
5–60 min
6 hr+
▲ 7FO lands here Avg team here ▲

You quit too early

Most booked meetings come from touch 4 or later. Most reps stop at touch 3.

How far most reps go:

1
2
3
✕ most stop
4
Touches 1–3 · any SDR Touch 4 → Meeting booked

You sound like a bot

Prospects can tell within one sentence when the reply isn't really you.

How human replies sound:

🤖 Robot Human ✍️
▲ Generic AI / VA 7FO ▲
You can't out-hire any of these. You can only out-system them.
How we plug the leak

Meet the agent that's already doing this for dozens of outbound teams.

It plugs into the cold email tool you already use - Instantly, Smartlead - and takes over from the moment a reply lands. Here's what happens in the next 5 minutes:

1

Reply lands

Webhook fires from your campaign tool the second a prospect responds.

2

Classified

Sentiment, intent, edge cases. Logged in your CRM.

3

Responded

In your team's voice, using your real reply examples and framing rules. Available times sent inline when intent is high.

4

Followed up

Forever. 48h, 48h, 24h. Until they book, opt out, or say no.

app.7figureoperations.com/reply-handler
7
Reply Handler
47 replies today 12 meetings booked 4 min avg response
Inbox · Today 47
JD
John D. 2 min ago
"Sure, what times work next week?"
Positive intent Auto-respond
SM
Sarah M. 8 min ago
"Send me pricing first."
Soft yes Needs nudge
MR
Mike R. 12 min ago
"Do you offer custom pricing for legal compliance?"
Edge case Human review
Response · John D. Auto
Drafted in your voice
"Hey John, glad to hear it. I've got Tuesday 2pm, Wednesday 10am, or Thursday 3pm open this week. Which works for you?"
Sarah M. · auto-sent 4 min ago
Lisa K. · meeting booked, removed from cadence

You see every reply, every classification, and every response before it goes out, until you trust the system enough to let it run.

The competition isn't close

Why we call it the best appointment setter in the game.

Because we measured it against the other options.

Human SDR Generic AI tool This agent
Cost per month $4-6K + benefits $299-999 Less than half an SDR
Hours covered 9-5, weekdays 24/7 24/7
Follow-up depth Stops at touch 3 "Smart" cadence ends at 4 generic follow-ups Forever, until they book or say no
Tone match Yes (one person's voice) Generic, flat Trained on your real replies
Ramp time 30-90 days Instant, but generic 1-2 weeks, fully configured
Edge-case handling Good, when they have time Auto-sends and hopes Classifies, escalates the 20% that need approval (competitor mentions, legal questions, etc.)
Scales with volume Hire another Same prompt, less coverage Linear, no extra headcount

Run the math against any other option you're considering. The result doesn't change.

Why we never stop

Most reps stop at touch 3. Most meetings live at touch 4+.

Industry data and our own client data agree: most meetings come from touch 4 onward. We don't run a "smart" cadence that quits early. We run it forever, until the prospect books, opts out, or explicitly says no.

Touch 1
48h
Touch 2
48h
Touch 3
Most reps stop here
24h
Touch 4
24h
Booked

Every other tool in this category leaves meetings on the table because they're afraid of looking aggressive. We're not.

The receipts

Real deployments. Real revenue. Not demoware.

Every prospect we talk to has been pitched 5 generic AI sales tools this month. We're operating live systems with live revenue at stake.

0
replies handled per month across clients
0
meetings booked across deployments
0
median time from reply to response
0
in pipeline rescued from cold replies
[Client Name]
GreenBridge Capital
"[60-second video testimonial - book meetings, time saved]"
[Client Name]
OnyxMedia
"[60-second video testimonial - voice match, scaling without hiring]"
Founder
headshot
Built by one person

The system is built and supported by one person. Here's why that matters.

I'm Felipe Fuhr. I've spent 8 years building outbound and automation systems for over 350 clients. I'm a certified partner with Clay, Instantly, and Smartlead, three of the platforms that move the most outbound revenue in the world.

When you sign on, you're not getting a SaaS dashboard. You're getting a system, built and maintained by someone who's been in this stack longer than most of the tools you're using.

What you actually get

What's actually in the box.

This is a deployment, not a subscription. Here's what we ship to you, grouped by what it does for you.

1
How it handles replies
Every reply classified
Sentiment, intent, edge cases. All logged in your database.
Replies sent in your voice
Trained on your real replies, your framing rules, your banned terms.
Forever cadence
Until they book or say no. 48h / 48h / 24h on repeat. Configurable.
2
How it integrates
Direct CRM connection
We update prospect statuses and keep your CRM up to date with all conversations.
Slack notifications that don't spam you
Bookings and edge cases only. The routine stuff stays out of your way.
Your actual availability shared inline
We drop your real available times when intent is high, and book them automatically.
3
How we deliver
Done-for-you onboarding
We capture your voice. You provide materials, we train the system until it's perfect.
Human review dashboard
Edit, override, retrain. The system is yours.
Ongoing tuning
Real reply data, real client feedback, monthly refinement.
Run your numbers

How much pipeline are you losing to slow follow-up?

Three inputs. One number you'd rather not see.

Your numbers

Estimates are fine. The math doesn't need to be exact to be alarming.

$
%
Pipeline you're losing to slow follow-up
$29K
per month, conservatively
Based on a 30% conversion loss when reply windows exceed minutes, applied to your inputs.
Your move

50 Free Positive Replies. End-to-end. No contract.

We'll handle your next 50 inbound positives end-to-end - classified, responded to in your voice, followed up on the forever cadence. Free. Hard stop at 50.

⏱ 30-min setup call · No commitment after the 50
What you're really asking

The questions everyone asks.

Skeptical is the right starting position. Here's what most prospects want to know.

What does it cost?
Pricing depends on volume and integration complexity, and we quote on the call. For context: less than half of what a fractional SDR would cost you, with no benefits, ramp time, or PTO. We'll give you a flat number on the first call so you can run the math.
What happens after the 50 free replies?
We hand you a report showing what was classified, what was sent, what was booked, and what's still in the forever cadence. If you want to keep going, we onboard you to a paid deployment. If you don't, you walk with the meetings we booked. No pressure, no auto-conversion.
Is there a contract? Can I cancel?
No long-term contract. Month-to-month after onboarding. Cancel any time with 30 days notice and we hand off any data, prompts, and configurations cleanly. We'd rather you stay because the system is working than because you're locked in.
Won't it sound like generic AI?
Only if you configure it that way. Every deployment captures your voice through a structured intake: banned terms, framing rules, and 20+ of your real reply examples. The agent is trained on how you write, not on a generic template.
What if it sends something embarrassing?
You set the trust level. New deployments default to human review for the first 3 days. After that, you choose: auto-send everything, draft for review, or hybrid (auto on safe replies, review on edge cases). You're always the boss.
I already have an SDR.
Most of our clients keep theirs. The agent handles the volume your SDR can't get to: touch 4 onward, the 11pm replies, holidays, weekends. Your SDR keeps doing the high-stakes conversations. The agent does everything else, forever.
Will it work with my outbound tool?
If your tool exposes webhook events, almost certainly. We've built integrations for Instantly, Smartlead, Apollo, Lemlist, and custom Postgres-backed setups. We'll tell you on the first call if yours is unusual.
How long until it's live?
Takes 1 day to get it live.

If your team is handling inbound replies, some of them are dying in the inbox.

Claim your 50 free positive replies. We handle them end-to-end, in your voice, on the forever cadence. You walk with whatever meetings we book.

Claim 50 Free Replies

Let's Get Introduced 🤝

This is a conversation to get to know you, your business, and see if there is potential to help. Not everyone is a good fit, and if we decide that we can’t help you, you will still learn actionable tactics to implement on your own.

This call is for:

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Have a general inquiry?

Contact one of our experts at: phil@7figureoperations.com